Oui2022-02-23T23:23:44+00:00

Oui

Today’s Oui woman loves being a woman and expresses this with her clothes – naturally and confidently. Our fashion lets her live out this feeling. Fashion that is always a little bit different but always true to itself. Distinctive and unique.

Product categories

  • Slim-fit linen/cotton blend jumper with regular set-in sleeves and a round neckline. This super soft and casual knit has a washed look that embraces a relaxed style.
      Material: 58% linen 42% cotton
  • Multicolour jumper in white linen plated with colourful striped cotton creates an easy, playful summer look. A casual fit, slightly shortened with dropped shoulders and a round neck.
      Material: 69% linen 31% cotton
  • This super soft, casual v-neck jumper is your cuddly partner for cool summer days. Casual fit with 3/4 raglan sleeves and ribbed collar and cuffs.
      Material: 50% viscose 40% cotton 10% silk
  • This super soft, casual v-neck jumper is your cuddly partner for cool summer days. Casual fit with 3/4 raglan sleeves and ribbed collar and cuffs.
      Material: 50% viscose 40% cotton 10% silk
  • Smooth knit, cotton-blend casual fit jumper has a round neck and a half-sleeve with a ribbed hem. Perfect for mid season.
      Material: 55% cotton 25% viscose 20% polyamide
  • Smooth knit, cotton-blend casual fit jumper has a round neck and a half-sleeve with a ribbed hem. Perfect for mid season.
      Material: 55% cotton 25% viscose 20% polyamide
  • Colourful shirtdress in super comfortable, pure cotton in a happy swirl print. This classic style has short straight sleeves and a subtle A-line skirt shape with accentuation on the waist.
      Material: 100% cotton
  • Soft and smooth, you'll fall in love with this Oui jumper with a swirl pattern in a cuddly alpaca blend. It is a straight fit in a short length with half sleeves in the new fashionable T-shape. Made in Italy.
      Material: 46% polyamide 34% polyacrylic 20% alpaca
  • Sporty basic jumper made from 100% organic cotton in a straight relaxed shape. Features left/left knit, a loose-fitting stand-up collar with drawcord and a small knitted-in front pocket.
    • Material: 100% cotton ( organic)
  • Sporty basic jumper made from 100% organic cotton in a straight relaxed shape. Features left/left knit, a loose-fitting stand-up collar with drawcord and a small knitted-in front pocket.
    • Material: 100% cotton ( organic)
  • Modern timeless blouse with an elongated silhouette and a stand-up collar in a sporty cotton quality.
    • Material: 100% cotton
  • Nineties style, straight cut, relaxed long leg jeans in high-quality stretch denim in an authentic blue stonewash. Contrasting stitch detail and OUI leather label in the waistband complete the design.
    • Material: 98% cotton 2% elastane
  • Dyed t-shirt with delicate colour effect in lightweight cotton with inside out statement print. Features a round neckline with sporty trim and a decorative cavallistitch at the back.
    • Material: 100% cotton
  • Light cotton blend knit sweater with a batik style print in delicate pastel shades. It has a patch pocket and side slits.
    • Material: 55% cotton 25% viscose 20% polyamide
  • Out of stock
    Soft cotton-blend chunky knit look cardigan in an all-over cable pattern. It has a deep v-neck with ribbed trim.
    • Material: 60% cotton 40% polyacrylic
  • High-waist, relaxed fit jean with a downward tapered leg made from soft, high-quality dyed stretch denim casually washed.
    • Material: 91% cotton 7% polyester 2% elastane
  • Pearl knit cotton sweater in a straight shape with an extended back and a high round neck. It has a zip on the side and a side insert in a thinner knitted yarn. A favourite piece!
    • Material: 100% cotton
  • OUI knitted jumper with a cute little stand-up collar in a soft wool-modal blend. It has ribbed detail along the shoulder, high ribbed cuff and ribbed hem.
    • Material: 50% wool 30% polyamide 20% modal
  • Italian space dye stripe jumper made from a soft wool blend and alpaca content in a subtle monochrome slub yarn. It has a relaxed shape with a dropped shoulder and high rib finishes at the hem and sleeves. Made in Italy.
    • Material: 52% polyacrylic 25% wool 11% alpaca 8% polyamide 4% viscose
  • Casual fit, straight-leg knitted trouser in a soft wool blend. The elastic waistband and the hem are finished with a rib knit.
    • Material: 50% wool 30% polyamide 20% modal
  • Modern seamless jumper in soft wool blend. It has a relaxed shape with a dropped shoulder stretched to the back, a stand-up collar with worked in ribbing and a rounded hem with rib trim.
    • Material: 50% wool 30% polyamide 20% modal
  • Casual fit, straight-leg knitted trouser in a soft wool blend. The elastic waistband and the hem are finished with a rib knit.
    • Material: 50% wool 30% polyamide 20% modal
  • Modern seamless jumper in soft wool blend. It has a relaxed shape with a dropped shoulder stretched to the back, a stand-up collar with worked in ribbing and a rounded hem with rib trim.
    • Material: 50% wool 30% polyamide 20% modal
  • Casual, cosy, stylish knitted jumper in a soft wool blend. Round neck, high ribbed hem and sleeves with a special sleeve insert. Pair with the matching knit skirt or knit trousers for an on trend look.
    • Material: 50% wool 30% polyamide 20% modal
  • This jogger-style trouser is super comfortable and super trendy at the same time. A casual style with a straight leg and discreet side pockets, it is made from soft, high-quality stretch cord. This is a practical, contemporary slip-on style, easy to combine with everything!
    • Material: 98% cotton 2% elastane
  • The OUI cropped skinny jean is made from a power stretch denim in an authentic wash. It has a low waist with a narrow leg and small side slits in the hem.
    • Material: 95% cotton 4% polyester 1% elastane
  • Love a white cotton shirt! The concealed front placket and tidy Kent collar gives this classic style a clean finish.
    • Material: 95% cotton 5% elastane
  • A classic winter wardrobe basic! This classic regular-fit turtleneck is made from organic cotton ... to keep you warm if you can't wear wool.
    • Material: 80% cotton (organic) 20% polyamide
  • Easy, casual fit long-sleeved cotton blend pullover with dropped shoulder. The neck, hem and sleeves are finished with a ribbed trim.
    • Material: 55% cotton 25% viscose 20% polyamide
  • Beautiful and loose flowing pleated midi dress in an all-over print. Tighter pleating on the upper body and looser in the skirt section make for an uncomplicated casual fit. A wardrobe must!
    • Material: 100% polyester
  • Timeless dress in a casual, short, feminine-sporty style. This exclusive black and white print is made in a highly elastic, crease-resistant silky touch quality fabric. Features a round neck collar, long button placket and side pockets.
    • Material: 92% polyester 8% elastane
  • Beautiful and loose flowing pleated midi dress in an all-over print. Tighter pleating on the upper body and looser in the skirt section make for an uncomplicated casual fit. A wardrobe must!
    • Material: 100% polyester
  • Italian jacquard jumper made from a cosy alpaca blend with a Norwegian look. It is a slightly relaxed fit with raglan sleeves and colourful ribbed trims at the neck and sleeves. Made in Italy
    • Material: 45% polyacrylic 35% polyamide 20% alpaca
  • You'll love this straight 90s retro style jean in soft, elastic denim with a striking authentic wash. It's a modern interpretation of the 5 pocket classic cut with a straight leg, typical contrast stitching at the seams and leather OUI label in the waistband.
    • Material: 98% cotton 2% elastane
  • Light denim quality shirt made from stretch cotton, with authentic wash in a trendy used look. This regular fit blouse has a relaxed cut, a typical Kent collar, two breast pockets and a full-length button placket with small press-studs.
    • Material: 98% cotton 2% elastane
  • Elegant, tab front polo shirt sweater with half sleeve in a soft silk-cotton blend knit.
    • Material: 50% viscose 40% cotton 10% silk
  • Elegant, tab front polo shirt sweater with half sleeve in a soft silk-cotton blend knit.
    • Material: 50% viscose 40% cotton 10% silk
  • Out of stock
    Crew neck slip-over in a soft wool-modal blend with a ribbed hem. Designed to be worn over a blouse or t-shirt .... but for our mild Autumn days, just wear it as a top by itself or under a jacket.
    • Material: 50% wool 30% polyamide 20% modal
  • Luxurious relaxed fit dress in a high-quality, pure linen with an exclusive ethno print. Small ruffle collar and a full-length button placket.
      Material: 100% linen
  • High summer maxi dress with fine straps. The fabric is cotton voile in a blue wave motif print and variations.
      Material: 100% cotton
  • Printed high summer cotton voile dress with a blue wave motif for a summery beach look. This mini length dress has a generous skirt and sleeve width. There are pockets in the side seams and little shells on the neck ties.
      Material: 100% cotton
  • OUI love! Beautiful summer dress with a tunic neckline in white cotton seersucker. Dress is A-line with shaped V-neck, wide hem and sleeves with elasticated cuffs. There is partial lining in the body....and side pockets.
      Material: 100% cotton
  • Stripe seersucker shorts in a light cotton blend. Mid-rise waist, side pockets and an elastic waistband. Combine with the matching blouse for a sharp casual look.
      Material: 50% cotton 50% polyester
  • Stripe seersucker blouse in a light cotton blend for a sporty, uncomplicated look. It has 3/4 sleeves and a rounded hem.
      Material: 50% cotton 50% polyester
  • Casual cut organic cotton t-shirt in a flame yarn for a slub effect. It has a round neck with piping and a photo print on the front.
      Material: 100% cotton ( organic)
  • Super-casual knitted waistcoat in boxy fit with comfortable hood and ribbed hem. The cotton blend yarn has worked in knitted structure stripes: smooth and left-left. Made in Italy.
      Material: 75% cotton ( recycled) 20% polyester 5% other
  • Perfect for hot days, these casual shorts are made from super-soft powerstretch denim. The cut is relaxed with a flared, short leg and a small natural coloured cord at the waist.
      Material: 98% cotton 2% elastane
  • Casual t-shirt in soft single jersey organic cotton with cute doll motif. Round neckline with cut edge and decorative contrast stitching. Ornamental stones and pearl appliqués on the front print.
      Material: 100% cotton ( organic)
  • Summer chino with a pleat made in a linen cotton mix. The modern cut has a relaxed leg for a casual look.
      Material: 50% linen 50% cotton
  • Casual must-have t-shirt made of flame yarn in a washed-out look in a beautiful shade of mazarine blue. The shoulder is overcut with a 3/4 sleeve. ( Flame yarn is produced by twisting several yarns of different colours together to achieve an effect similar to the slub in natural linen)
      Material: 88% cotton 12% polyester
  • Inside out print sweater with a summery v-neck in a high-quality, printed natural fibre blend. Casual fit with a dropped shoulder and narrow rib finishes. The print is a wave motif with decorative stitching along the back shoulder
      Material: 66% linen 34% viscose
  • An everyday favourite, the Newport in super soft denim stretch fabric. This is a slim fit jean with a shortened leg, small slits at the hem and contrast label on the pocket.
      Material: 98% cotton 2% elastane
  • Comfortable, casual chino with a slightly shortened leg in cotton stretch fabric. Pleats and pockets complete the casual look.
      Material: 97% cotton 3% elastane
  • Comfortable, casual chino with a slightly shortened leg in cotton stretch fabric. Pleats and pockets complete the casual look.
      Material: 97% cotton 3% elastane
  • Striped casual t-shirt in high quality single jersey fabric in 100% linen.
    • Material: 100% linen
  • Casually cut, short-sleeved t-shirt in a fine linen quality. This is a summer basic with a sporty round neck and turned-up sleeve hem
    • Material: 100% linen
  • Casual, overcut linen jumper with 3/4 sleeves and without seams.
    • Material: 100% linen
  • Summery maxi step dress in relaxed fit in preppy, plain cotton poplin stretch fabric. Deep back neckline with feminine bow and pockets in the side seams.
    • Material: 95% cotton 5% elastane
  • Summery maxi step dress in relaxed fit in preppy, plain cotton poplin stretch fabric. Deep back neckline with feminine bow and pockets in the side seams.
    • Material: 95% cotton 5% elastane
  • Loose-fitting, body-hugging, sleeveless floral dress with a plunging back neckline for a feminine summer look. Fabric is a pure, printed viscose crepe quality with matt, grainy surface. This dress has pockets!
    • Material: 100% viscose

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